New EA Franchise for Wii...

EA Sports Active

- due out March 2009
- $60
- Wii exclusive
- uses a A.I. trainer
- running, boxing, and more
- EA Active Soccer version ‘down the road’, and more versions to come
- balance board not required, but supported
- includes peripheral that attaches Wiimote to your body
- endorsed by Bob Greene, Oprah’s trainer
- regular software updates
- more peripherals planned for new exercises
- packed-in nutrition book
- custom 30-day workout
- music player
- true 1:1 motion
- 2 resistance straps included in box
- EA Trax program or EA’s Artwerk label music may come in the future

The above info was gathered from the video and an interview by Gamespot. To read the full interview, click here.

Forbes Magazine also had an interview with EA Sports President, Peter Moore, where he stated that EA Sports Active has a targeted audience of a “woman in her mid-30s with two young children that was active–wishes she was more active–and is pressed for time.” He goes on to criticize Wii Fit, and fill us in on his ideal fitness game.

You were critical of “Wii Fit” emphasizing balance over a cardiovascular workout. Have you sweated to “Active”?

You bet I have. It is ugly. I’m a former [physical education] teacher so I feel somewhat validated on my commentary on exercise. I get the Eastern philosophy to fitness–the “Wii Fit” board is a lot of fun, but it is primarily based on coordination and balance. There needs to be at least a threat of sweating for there to be true cardiovascular exercise. We’re bringing with EA Sports Active a more Western philosophy to exercise, which is about getting your heart rate up, keeping it there and sweating. They are both different and complimentary and reflect different views on what exercise is.

For the full interview, click here.